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Google, Byredo and Loewe

The Flipside

In collaboration with

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Credits

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The Flipside was an immersive exhibition at the Old Selfridges Hotel exploring the idea of “radical luxury.” Featuring interactive installations from brands like Google and Byredo, the event invited visitors to reflect on modern luxury through art, technology, and sensory experiences.

I worked as a sound designer on The Flipside, assisting composer Robert Thomas in creating an adaptive music composition for the Google Pixel 2 installation. The piece responded in real time to visitor interaction, blending sound design and generative music techniques to enhance the immersive experience.

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